You don’t need a new website.

You need results, fast.

As your fractional partner, we help you build the right strategy and execute tactics which lead to undeniable, incremental business results.

Operate like an agile startup without the risk of owning one.

Use the tactics employed by FAANG companies (Facebook, Amazon, AirBnb, NetFlix, Google) to win.

Our processes are built on the same foundation that these companies have used to achieve market dominance and to drive 25% of the value that’s currently in the S&P 500.

How it works

Strategy

Start with why and develop a high-level plan for how.

Strategy

Start with why and develop a high-level plan for how.

Design

Have your team put their best guesses down on the back of the napkin.

Design

Have your team put their best guesses down on the back of the napkin.

Test

Constant testing of hypotheses lets us learn and generate results fast.

Test

Constant testing of hypotheses lets us learn and generate results fast.

Agile

Build quickly, in small pieces, to find the best solution for your market.

Agile

Build quickly, in small pieces, to find the best solution for your market.

Optimize

It won’t be perfect so keep iterating over time to turn small wins into big wins.

Optimize

It won’t be perfect so keep iterating over time to turn small wins into big wins.

So, you build websites?

So, you build websites?

So, you build websites?

Our services

More importantly, our process

Yes.
(but only when you really need it).

38 South can and does design and build websites; new ways (Headless, Webflow) and old ways (WordPress, SquareSpace). Sometimes the website is outdated or broken, so the solution is clear but other times, not so much...

Before we start off on a months-long project with a large budget to build a website or application, we first ensure that the problem space is clearly defined. What problems are we seeking to solve?

By starting with the problem(s), we can assess and try multiple solutions (perhaps faster and less expensive) and ensure we can measure the results. This is how we know if the solutions are helping you win.

Our services

More importantly, our process

“An artist is a mathematician who knows
the formulas of the soul.”

“An artist is a mathematician who knows
the formulas of the soul.”

“An artist is a mathematician

who knows
the formulas

of the soul.”